At business conferences, speakers talk about KPIs, real-time dashboards, and AI. But in the corridors, these innovations are met with scepticism.

"Honestly? I trust my gut," shares a seasoned director. "It's kept this business alive for 25 years." This feeling resonates throughout Malta's business community. Many local firms face the tension between relying on instinct and embracing new technology. They fear falling behind competitors yet worry about costly failures.

We spoke to Benson Bosman, Eunoia's new Chief Commercial Officer. He joins this conversation not as a tech expert but as someone who understands that hesitation because he has faced it himself.

Mr Bosman’s career includes roles at Cisco, HP and Vodafone, along with six years of running a company as a managing director. His work has taken him from South Africa to Malta, collaborating with clients and partners across Europe. This gives him a unique view of technology – both selling systems and buying them, implementing solutions and questioning their value.

"I'm not a technical person," Mr Bosman says. "However, my vast experience in various industries helps me understand a company's challenges and gives me the ability to add value. I can connect those challenges to what data can actually deliver."

When he first stepped into data analytics, he admits he didn’t see the point. “It seemed like a nice-to-have, not a need-to-have.” That honesty is why business owners prefer to talk data with him.

The ‘Moneyball’ moment

Mr Bosman’s change didn’t come from technical guides or conferences. It came from a film. “Watching Moneyball changed everything for me,” he recalls. “I saw how they used simple data to find undervalued players that others missed. There was no advanced technology, just a fresh way of thinking. It all clicked.”

The movie showcased data's true role in business: it enhances, rather than replaces, managerial instinct. The aim is to uncover hidden value and make smart choices with available resources.

This “Moneyball philosophy” became central to how he sees data. He points to simple but powerful examples: supermarkets spotting which items are often bought together, or hotels predicting low-demand days to adjust pricing. Insight comes not from complex systems but from using available data to uncover hidden patterns and trends.

Why he joined Eunoia

Mr Bosman has seen many technology waves, from the launch of Bluetooth to the rise of cloud computing. He offers a clear view of technology adoption cycles. "I've seen these hype patterns before," he says. "My role is to cut through the noise and link tech to real business results."

So why Eunoia? “Seeing a demo of the AI data assistant, q3 , made the decision easy,” he says.

q3 data agents let leaders ask questions in plain English, like "Which products are often bought together?" or "Review the brands and identify the reasons why my margins are lower than last month; then describe the steps I can take to improve them.” They get immediate, visual answers. It removes the need to ask someone else to create a report. Instead, you can simply ask a question.

For a CEO juggling expansion plans or a CFO weighing supplier costs, that speed matters. It means decisions don’t get delayed while waiting for data to be processed.

Arming intuition with intelligence

For Mr Bosman, this is the real point of data and AI. And with q3, leaders don’t need to become data scientists. They get timely answers to business questions and can decide with confidence.

"We're not replacing gut instinct," he emphasises. "We're arming it with intelligence."

For Malta’s business community, the message is simple: data isn’t about abandoning instinct. It’s about giving instinct better tools to work with, whether you’re running a family-owned chain of shops or steering a multinational finance team.