Data analytics company Hotjar has been acquired by global technology giant Contentsquare, founder David Darmanin announced on Wednesday through a statement.

“What Hotjar is to entrepreneurs, small- and medium-sized businesses and mid-market companies, Contentsquare is to enterprises”, Mr Darmanin wrote.

Founded in Paris in 2012, Contentsquare operates in the same space as Hotjar, however it typically serves much larger and more prominent businesses. The company currently supports over 750 enterprises in 26 countries to deliver better digital experiences for their customers. Today, it employs around 750 people across eight offices. 

“Choosing to join Contentsquare was a decision that stemmed from years of relationship building and following each others’ journeys. Over the last few years, we’ve seen each other grow, evolve and develop complementary strengths. And, as our relationship developed, we also built mutual respect for each other”, Mr Darmanin commented.

He notes that while the two companies are different in many ways, both of its visions share a lot in common. In fact, Contentsquare’s vision is to “deliver better experiences to all” while Hotjar’s original vision back in 2014 spoke to “democratising user analytics and feedback”.

Turning to what the acquisition will translate to in practice, Mr Darmanin said the two companies spent some time together, understanding each other’s visions for the future.

He said the acquisition will bring together each company’s strengths, perspectives and “most importantly, our teams”.

Mr Darmanin further clarified that the two companies will continue to operate independently from each other “for the foreseeable future”, but that the plan is for both sides to “immediately” start learning from each other.

“To the over 33,800 Hotjar customers this translates into a faster evolving product and accelerated research and development as we leverage Contentsquare’s technology and resources; such as their recently launched cookieless technology, their acquisition of machine and deep learning startup Upstride, and their recent $500 million Series E investment round.”

He confirmed that Mohannad Ali will continue in his role as CEO of Hotjar, while Mr Darmanin will move to a Strategy Advisory role to both Hotjar and Contentsquare.