On Tuesday, the Malta Business Bureau (MBB) announced the launch of its rebranded image, marking exactly 13 years since its last rebranding exercise.
The idea behind the fresh new image was to keep itself updated with the times to continue serving its purpose to advocate, offer support and be used as a source of information for funding opportunities and business growth.
Addressing the event, MBB President Alison Mizzi said that the bureau has played a “pivotal role in the Maltese business landscape” by relaying EU policy developments and advocating for the Maltese business interest within EU and national policy makers.
“The rebranding represents our commitment to continued growth, adaptability, and unwavering support to the local business community to bring it closer to the European Union,” Ms Mizzi said.
MBB President Alison Mizzi
Chris Vassallo Cesareo and Tony Zahra, Presidents of MBB parent organisations The Malta Chamber and the Malta Hotels & Restaurants Association, also addressed the event to share their views on the MBB’s rebranding. The Malta Chamber President Chris Vassallo Cesareo stated that this rebranding is not merely cosmetic, “but it embodies a blend of approachability and professionalism.”
He added that it embraces a youthful and adaptable spirit that is welcoming for businesses and will contribute to further success.
The launch was considered timely given the major changes taking place within the EU this year, as the current legislature is coming to an end and the European Parliament elections are taking place in June.
This will be followed by a new College of Commissioners after summer, which will kick-start the 2024-2029 term.
In a message delivered by Deputy Prime Minister and Minister for European Funds, Consumer Protection, and Social Dialogue, Chris Fearne emphasised that in the coming months, in the run-up for the elections, “we should all unite to promote and defend the principles of democracy that contribute to peace and prosperity. We must ensure that the new Members of the European Parliament uphold democratic values to continue fostering well-being in our country and throughout the European Union.
In his closing remarks, MBB CEO Joe Tanti outlined the strategic vision behind the new image. He said that the bureau is proud of its new brand identity.
“It reflects our vision, values and mission as leaders in EU-business advocacy for the Maltese business community. This rebranding reaffirms the MBB’s role as Malta’s Business Gateway to the EU,” he concluded.
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