Lidl Malta has announced the introduction of digital price tags in all its stores, replacing the traditional paper tags.

The electronic price tags seemingly look like traditional labels, but up close one can note small screens displaying the price and other relevant information about the product.

The digital price tags, implemented through an investment of around €650,000, utilise an Electronic Shelf Labels (ESL) mechanism that wirelessly connects to a centralised system. All labels are directly connected to a management system, therefore prices and product information changes are automatically transferred to e-price tags, almost in real time. With this automation, the effort involved in printing and changing prices is reduced, “making the processes more efficient.”

Mark Vassallo, Finance Manager of Lidl Malta, remarked that Lidl is a “highly dynamic company that directs its actions towards the future.”

“When thinking of digitalisation in retail, people’s thoughts immediately go to online shopping, overlooking the fact that the digital transition of the sector also entails projects like this one, revitalising the physical shopping space, creating value and enhancing the shopping experience,” Mr Vassallo explained.

Lidl Malta Ltd started operating in April 2008 with three stores and has expanded its network to 10 outlets. Lidl Malta is part of Schwarz Group, a multinational group of companies operating in the retail industry. The group was originally founded in Germany in the late 1970s. After 20 years serving the domestic market, the group started its expansion activities across Europe.