Malta-based hotel investments firm, HV Hospitality, has appointed experienced executive Petra Deuter as its Chief Executive Officer, it has announced.

Ms Deuter, who has relocated to Malta to assume the role, will lead the establishment and growth of an international focused luxury hotel brand, identify opportunities to grow a commercially sustainable portfolio of assets in appropriate markets, and appoint and lead a team of hospitality professionals.

Additionally, she will oversee the delivery of HV Hospitality’s first project – the redevelopment of the new hotel and villas on the island of Comino.

The new CEO has more than 20 years’ strategic management experience in travel and hospitality and the company describes her as a “hybrid professional, a tri-lingual communicator and a cross-cultural leader”.

Celebrating her appointment, Ms Deuter reflected: “For years, my professional desire has been to build and grow “my own” conscious luxury boutique hotel and resorts brand, utilising my vast commercial and operational travel and hospitality knowledge.

“Having experienced the pandemic, the effect it has had on me personally as well as on our beloved hospitality industry, my vision has only been cemented in wanting to bring together outstanding professionals, stunning locations, art, culture and local communities with a new responsible luxury travel offering, creating awe-inspiring new guest experiences”.

On the part of the company, its Chairman, Victor Tedesco welcomed her, saying: “We are delighted to welcome [Ms Deuter] to HV Hospitality. She shares our company’s commitment to the dynamic growth and service excellence that will underpin our hotel brand’s international repute”.

“Her vast experience in travel and hospitality and her acute understanding of the evolving desires and expectations of discerning luxury travellers will be invaluable to the success of our growth trajectory”. 

Established in 2019, HV Hospitality describes itself as a dedicated and responsible investment firm, focused on identifying and developing boutique hotels, retreats and sanctuaries in Europe which are destined for landmark status, with a particular interest in the Mediterranean.

It says that its vision is to own and manage a collection of properties in stunning locations for discerning travellers who crave more meaningful, purposeful and sustainable luxury experiences from the journeys.

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