eCabs Technologies has unveiled its first strategic partnership in Australia, with its ride-hailing platform now powering RooRides, an operator based in Western Australia.

RooRides is piloting its service in Esperance, a popular Australian holiday destination, with plans to expand into additional vacation hotspots across the state. It has been live and operational since August.

For eCabs Technologies, the partnership with RooRides marks “another milestone in its international expansion”, with its platform now live in seven markets globally. 

“The collaboration builds on the company’s €18 million technology development programme, which has delivered a robust white-label solution that is already powering operators across multiple cities,” a press statement read. 

CEO Matthew Bezzina said the partnership reflects the company’s ability to adapt its systems to different markets.

“Our tech is designed to be deployed quickly and seamlessly into any market, with customisation second nature to us,” he explained.

With its pilot in Esperance already underway, RooRides looks to replicate its community-driven model across other high-demand holiday destinations in Australia. 

The vision is “a network of locally tailored ride-hailing services designed for tourists and residents alike, supported by world-class technology, industry-leading support, and marketing and operational expertise.”

What began in 2010 as one of Malta’s premium ride-hailing brand has evolved into a globally focused technology company powering operations across Greece, Romania, Germany, the UK, and Australia.

Built to "solve one of the most urgent challenges in modern mobility", eCabs Technologies looks to provide local and legacy operators the tools to compete, and win, against global giants. 

At a time when traditional operators are being squeezed out or absorbed by multinational platforms, eCabs Technologies aims to enable them to retain autonomy, grow sustainably, and claim their share of a European ride-hailing market expanding by 10–15 per cent annually.