Clifton Cassar, Director of CF Homes, forms part of a team of five industry players heading CF Estates, a conglomerate with a substantial portfolio under its wings covering the residential, hospitality, entertainment and retail sectors, as well as boasting of a prominent business centre located in a prized neighbourhood. The leadership team at CF Estates promises “a good formula,” especially with the substantial experience that all members bring to the table.

CF Homes manages a wide array of activities that, when brought together, deliver on both the construction as well as the finalisation of a residential property. Mr Cassar underscores that “all options are available with CF Homes”, as he highlights that the company is all about offering “unparalleled quality and service” to its ever-growing clientele.

Already experienced in the industry, Mr Cassar maintains a “very hands-on approach to the business,” and while he is at the top echelons of the corporation, he acknowledges that “rarely a day goes by that I am not on one of the sites.” He mentions that his “top management team ensures that all goes to plan and follow developments closely,” as an indication of CF Homes’ commitment to deliver a quality product. The company is currently “actively engaged in approximately 10 projects of different scales,” observes Mr Cassar.

The emphasis is on value for the clients, a point that is strenuously made by the Company’s Director. He elaborates further on this philosophy, remarking that “we don’t just sell a piece of property, we provide you with the best advice when buying your home.”

At a very practical level, Mr Cassar notes that “From us you can purchase the property at any stage you want,” whether in shell form, or finished at different stages, continuing “whatever you are comfortable with. We just want to help you and make your life easier.”

Thanks to its position within the larger CF Estates set-up, CF Homes is well set up to cater successfully for large scale projects. Its high-end offices, located in the corporation’s business centre, are an immediate showcase of this capability. Apart from this, its range covers a spectrum wide enough to benefit any client; with Clifton Cassar stating that “we also offer homes all over the island for different budgets and needs.” “From Mellieħa to Marsaxlokk” is a good quip by Mr Cassar to further illustrate the point.

The Director is first to note that the company’s success also rests on his own team, heaping praise on the group of “very capable people across the board who I trust completely.” The group is growing at a swift pace. Suffice to note that the figures indicated by Mr Cassar show this, as he points out that two years ago the complement was of 40 personnel, whereas now it is close to 200.

By placing an emphasis on balance, the company’s great consideration is that this growth is sustainable. Mr Cassar points out that “the growth we have been through was rapid and we managed to grow in harmony only because we invested in our people and in technology that helps them to be productive, safe and to enjoy working with us.”

Indeed, Mr Cassar’s approach to running CF Homes is reflected on the relationship with clients, as he explains that “we listen, and we learn. Each project is better than the one before it because we listen to our clients and our team. For us every project is an opportunity to learn.”

Clients can expect a good service right from the start, with a meeting to discuss the various details involved and having a company official assigned until the project is concluded. Mr Cassar summarises the process by continuing that “We thrive to give our clients the best possible experience during a time when they are probably making one of the most important decisions of their life.”

That spirit is also extended to the community. The CF brand has been conducting corporate social responsibility initiatives for quite some time. This includes assisting the noble work being done by Id-Dar tal-Providenza, as well as contributing to the embellishment of various villages and localities.

Several other projects are currently underway at CF, with two hotels already operational in St Julians, another opening soon, and a fourth currently being built. All the hotels are affiliated with Meliá Hotels. Mr Cassar notes that “the building process is very meticulous and the standards have to be very high, which is probably why we are enjoying building them so much.”

And then there is also Planet Play, the entertainment hub at the Mercury Shopping District offering “a great, fun day out,” as Mr Cassar enthuses, that is also introducing to the island the adrenalin rush of an indoor electric go-kart track as well as virtual reality entertainment equipped with the latest technology, among many others. Mr Cassar exclaims that “we are very excited about this project as it has many firsts for Malta.”

There is no doubt that CF Homes is on an upward trajectory in the local residential market, with an eye on offering quality and value. Mr Cassar underlines that he sees the company “as being market leaders with an outlook for what the country and its people need.”

And with a spirit of continued renewal as a company, in its ideas as well as in its operations, Mr Cassar continues that “we need to be the first to change for the better,” acknowledging, in line with his hands-on approach, that “only this will guarantee that our clients will always get the best possible product and service.”