Foodbank Lifeline Foundation has just launched its Reverse Advent Calendar campaign for 2024: Countdown to HOPE: Helping Other People Eat.

A Reverse Advent Calendar is a simple yet powerful idea: instead of receiving, we give. Running from the 1st to the 24th of December, participants are invited to place one non-perishable food item in a box. By Christmas Eve, those food items create a food pack ready to feed people in need.

With demand for Foodbank Lifeline’s services continuing to grow, this initiative transforms the festive countdown into a meaningful act of compassion.

Participating is easy. Follow the Reverse Advent Calendar Shopping List for ideas on what to donate, fill your box and drop it off at a designated location. If you’re making a larger donation, the Foodbank volunteers will happily collect.

Every item ensures no family in Malta faces Christmas feeling hungry and hopeless.

Businesses have a unique opportunity to amplify this impact. Why not rally your team, clients, or partners around this cause? You could sponsor boxes and host collection drives.

This simple act can make a profound difference in our community. Foodbank Lifeline have available campaign posters and boxes ready to help you reach your targets and brand this fundraising initiative.

As we navigate the holiday season, let’s remember that the spirit of Christmas isn’t just about giving gifts - it’s about giving HOPE. Join us in making Countdown to H.O.P.E. a success.

Click here to learn more about the campaign and how to get involved.

Izola Bank plc has proudly supported the Foodbank Lifeline Foundation since 2017. From managing and producing its food drive campaigns, to the management of its digital channels. Izola Bank believes, much like Foodbank Lifeline, that no one should suffer the indignity of hunger at any time of year, but especially Christmas.

Don’t you?

Participating in Countdown to HOPE can ensure that fewer people in Malta and Gozo face hunger this holiday season.