“In February 2015, Bureau Vallée Malta opened its doors for the first time”, recounts co-founder Marc Frasson Botton, while emphatically stating that it was “setting out on a mission to revolutionise the office supplies and stationery market.”

With that vision in mind, it sure made for an exciting and innovative introduction to the local scene, serving as a springboard to the international French brand operating in a predominantly English-speaking context. And what a change it was. Marc remarks how “Fast forward ten years, and the brand has grown into Malta's leading provider,” that now boasts of “four strategically located stores and a thriving online platform catering to businesses of all sizes.”

Marc Frasson Botton - Bureau Vallee

Spread across the country, one can only imagine the footfall that these outlets experience throughout the year. And yet Bureau Vallée goes well beyond that, providing solutions also to other businesses. Marc elaborates, pointing out how “today, Bureau Vallée Malta serves over 12,000 regular B2B clients, with its digital platform experiencing an impressive 50 per cent annual growth.”

And with such figures even in the B2B segment, it is good to take a look at how the brand has hit the right notes in its bid to attain such results. According to the Malta franchise holder, “what sets Bureau Vallée apart is its seamless and efficient customer experience: offering instant access to pricing, product images, and real-time stock availability.”

In a close-knit territory such as Malta, Marc is quick to add that “this level of transparency and convenience has been instrumental in strengthening relationships with businesses across Malta.”

An attractive element to clients is the valuable promotions that Bureau Vallée regularly highlights. Marc states as such, noting that “another key driver of growth has been Bureau Vallée's commitment to weekly promotions”, as he points out that “these carefully curated deals attract an ever-increasing number of customers each month, making quality office supplies more accessible and affordable for companies of all sizes.”

“Beyond product offerings, the brand continues to invest in the customer experience by modernizing its retail spaces”, continues Marc, laying out his strategy to offer the best service to all of Bureau Vallée's clients. He elaborates that during the course of last year, the Qormi store underwent a complete refurbishment, transforming it into a flagship location for the local franchise of Bureau Vallée, one “that embodies the company’s vision for the future.”

Leaving no stone unturned, Marc explains that for the other Bureau Vallée outlets across Malta there are similar plans to enhance them. He reveals that during this year, the company will be refurbishing the stores found in San Ġwann and Swieqi respectively, “ensuring customers benefit from an upgraded shopping environment.”

A common thread in Marc’s vision is his focus on sustainability. Office products are part and parcel of daily life, and quality-driven choices do make a difference. He notes that “sustainability is also at the core of Bureau Vallée Malta’s values.” To illustrate this, he provides further insights into the initiatives that the company continues to “actively engage in”, listing practices such as recycling printer cartridges, selling products without unnecessary blister packaging, as well as offering a range of recycled products to replace conventional office supplies.

Marc Frasson Botton - Bureau Vallee

The franchise co-founder points out that “these efforts reflect Bureau Vallée's dedication to reducing its environmental footprint while providing customers with sustainable choices.”

Sustainable practices are also translated into economic feasibility and good value for customers. “Recognising the challenges faced by businesses today, Bureau Vallée Malta has recently introduced a new range of 25 Mini Prices products”, observes Marc, continuing to explain that “this initiative supports business clients who may not currently afford premium brands, providing them with high-quality, budget-friendly alternatives.”

In what he considers as a remarkable success, tellingly he reveals that “the Mini Prices range will be expanded in the near future to accommodate even more client needs.”

This tenth anniversary is one to celebrate. Yet the franchise is clearly not resting on its laurels. Marc enthusiastically notes that “as Bureau Vallée Malta marks its 10-year milestone, the journey is far from over.” Indeed, he reveals that the company aims to expand further by opening two to three additional stores in Malta and Gozo within the next three to four years. “This growth strategy aligns with the brand’s mission of providing unparalleled service, convenience, and value to businesses across the islands” states Marc.

And on a festive note, the CEO of the local franchise draws attention to another initiative that the company has announced as he signals that to celebrate its 10th anniversary, “Bureau Vallée is offering incredible deals every day until the end of February,” and encouraging customers to follow Bureau Vallée Malta on Facebook and Instagram to stay updated and take advantage of these exclusive offers.

“From a single store in 2015 to a market leader today, Bureau Vallée Malta’s success story is one of dedication, innovation, and a relentless focus on customer satisfaction”, beams Marc. Yet more is in store for Bureau Vallée. The CEO and co-founder is adamant that “as the brand embarks on its next decade, one thing is certain: the best is yet to come.”

Main Image:

Marc Frasson Botton, photos by Inigo Taylor

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Written By

Julian Micallef Tagliaferro

Julian is a freelance writer for Content House. With an academic background in sociology and currently reading for his second Master's degree - in Social Impact Assessment, he is a proud father of two, involved in a number of voluntary organisations and actively supports ethical fashion choices.