Digital leaders ANCHOVY. together with PwC Malta have announced their strategic collaboration by officially launching Onest.

Founded back in 2019, Onest is a bold and innovative company that aims to have a meaningful and positive impact on society by helping businesses and Governments make sense of the world around them using data.

Onest provides a narrow suite of services around data including consumer market research, digital analytics, data visualization, insights, predictive modelling, and training. It focuses on the generation of quick, actionable data intelligence to support clients’ strategic decisions.

The company employs a close-knit team of data specialists in Malta, working alongside clients and partners locally and internationally.

Onest is also assisting clients to place a greater focus on analytics. Big data, consumer trends, behavioural analysis and competition analysis are but a few pillars of analytics that leads an entity to understand the current environment it is operating in.

With prowess and agility in the digital realm, ANCHOVY. are accustomed to understanding the ever-changing consumer needs of today’s cultures and can be best described as a digital experience agency, working at the intersection of strategy, creative, and digital to assist clients to solve the particular challenges to their business.

Co-founder Benji Borg said that “a shift has taken over the business world, and it is becoming more and more relevant with every company that realizes the potential behind it.”

“Our goal (for Onest) is to provide business owners and management the right data to action the right communication strategy for both internal and external use,” Mr Borg continued.

Of the same understanding is David Valenzia, Territory Senior Partner at PwC Malta, who stated that “data gives businesses the power to act - not react and its strategic importance cannot be understated. Organisations cannot afford to make decisions based on assumptions. Every successful business needs to harness the power of data to improve performance.

(left to right) David Valenzia, Territory Senior Partner at PwC Malta & co-founder of Onest, Benji Borg and Zak Borg - co-founders of Anchovy. & Onest 

Onest supports clients in optimizing their competitive position by generating key insights in their industry, delivering strategic recommendations for rapid growth, and most importantly guiding them towards successful decisions time and time again.

Once brands have data at their disposal, they can implement the appropriate analysis systems to solve many of their problems. Through Onest, ANCHOVY. and PwC will be offering businesses big data in order to deliver tailored products to their targeted markets.

More information may be obtained by visiting www.onestdata.com

About ANCHOVY.

Its purpose is to provide digital solutions for a more connected world. ANCHOVY. uses data to develop strong creative and digital communication strategies.

Discover more here.

ANCHOVY. forms part of the AMIN Worldwide Network

About PwC

Its purpose is to build trust in society and solve important problems. PwC Malta is part of a network of firms in 157 countries with more than 276,000 people who are committed to delivering quality in assurance, advisory and tax services.

Find out more here.

PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.