The Malta Tourism Authority (MTA) has appointed Peter Green as trade trainer, tasked with boosting agents’ knowledge of the country through one-to-one and group training.

Mr Green has eight years of experience in the tourism industry and has spent five years studying the industry, earning a master’s degree in international tourism and hospitality management.

Mr Green started his career at Thomas Cook as a travel sales consultant, before moving to the company’s head office in Peterborough, where he worked as an assistant product manager, looking after several destinations, including Malta.

Most recently, he joined Arena Voyages as a product executive, promoting small ship luxury cruising.

Responding to his appointment, Mr Green said he was looking forward to using his experience “to help promote the Maltese archipelago to the tourism trade across the UK and Ireland”.

“During this challenging time,” he said, “[he’ll] be particularly focused on supporting agents with their destination knowledge to help them secure those all-important booking.”

Nathalie Swinburne, the MTA’s UK and Ireland trade marketing manager, commented, “Peter will be the first point of call for travel agents in the UK and Ireland.”

Ms Swinburne said, “his main objective will be to develop a strong trade training strategy and build relationships to communicate our diverse tourism offering.”

Concluding, she said “the role of trade trainer has become increasingly important and it will vital in our road to recovery as the trade will be our first route back into the market.

“[Mr Green] brings a wealth of knowledge to the role from working both as a travel agent and within the Malta product team at Thomas Cook.”