Emporio Armani 7 or EA7 has landed in Malta opening its first doors at Bay Street Complex, St Julian's. 

It joins a list of brands in the complex, including Bortex, Guess, Springfield, adidas and more.

The luxury sports brand was established in 2004 by Giorgio Armani to reflect a sporty collection of clothes.

For that reason, the number seven represents different sports and values:

• Basketball – Teamwork

• Sea world – Passion

• Mountain – Style

• Driving – Courage

• Training – Sacrifice

• Tennis – Determination

• Golf – Trust

It features performance wear, activewear and everyday pieces.

Now, in 2024, EA7 will be celebrating its 20th anniversary since its inception.

Despite the introduction of EA7 to the islands, the Armani brand is not new.

A|X Armani Exchange was introduced in recent years with the intention of being the more accessible Armani brand with a casual style that aims to attract the younger generation.