Lidl Malta has launched Lidl Plus, the new digital loyalty program which allows the customers of its nine stores to obtain numerous benefits and additional services accessed by their smartphones.

The discount supermarket chain describes Lidl Plus as a highly innovative app which contains promotions and features that will allow the company to respond even better to the specific needs of its customers, without resorting to yet another plasticized loyalty card.

"It is in fact a fully digital service which will allow Lidl customers to have a world of benefits in a simple, practical, and fast way," Lidl Malta said in an announcement. 

The new loyalty program will give customers access to a new series of coupons and periodic promotions allowing further savings that add to the convenience that has always distinguished Lidl’s offer.

In addition to this, in a second phase with Lidl Plus it will be possible to have access to many exclusive customized offers based on the customer’s purchasing preferences, testifying to the great attention that Lidl dedicates to the specific needs of its customers.

Lidl Plus users will also be able to get numerous additional services that can simplify and improve their shopping experience, such as the ability to easily consult digital flyers and access their digital receipts available in real time.

Commenting on the announcement, Lidl Malta’s management said: “Lidl Plus demonstrates the great propensity for innovation of our company, as well as representing an important step forward to make the shopping experience of our customers increasingly pleasant and advantageous.

“We will continue to offer all our customers the best value for money, and with Lidl Plus we will be able to respond even better to their specific needs and increase their satisfaction. The Lidl Plus program will be constantly developed and improved with new features, in order to offer our customers more and more services, advantages and benefits ."

The Lidl Plus app is available for download on the App Store, Play Store and AppGallery free of charge. Once downloaded, one may register and start to benefit immediately from all the Lidl Plus features.