Over the years, iMovo has made a name for itself in the IT world. The company has grown into a household name building a robust reputation, in customer centric business areas such as Customer Experience, Customer Relationship Management, Data Analytics, and Artificial Intelligence.
To delve deeper into iMovo’s journey, WhosWho.mt sat down with Joseph Casha, Chief Officer International Business Development and Partner Relations, who shared some of the tech company’s best guarded secrets behind the success, and its vision for the future.
“iMovo’s unique service proposition together with its close collaboration with customers, have proved to be critical ingredients in our strong reputation,” declares Joseph right off the bat. “The success of our customers, in which ever field they operate, continues to fuel our reputation but also our drive for success.”
Boasting solid specialisation in customer experience and customer relationship management, iMovo focuses on optimising and enhancing customer interactions that are central to driving engagement and loyalty to end-customers.
“By understanding the end-customer needs and working closely with key stakeholders, we position ourselves as a trusted advisor. In the case of data analytics, iMovo offers customers expertise and a variety of business-intelligence tools to help companies interpret complex data, enabling data-driven decision-making.”
“This expertise allows companies to derive actionable insights, ensuring better performance, more efficiency and improved customer satisfaction,” Joseph continues. “Furthermore, constant collaborating with our customers and tech partners plays a crucial role in our continuous learning to stay abreast of emerging trends. This enables us to build strong partnerships that help us and our customers to grow together.”
Over the years, international growth was also a main goal for iMovo, as it developed a customer base spread across the European continent together with a permanent presence in Portugal and Cyprus. Perhaps it is a result of the company’s vision for international growth from the very start – a mindset that has been driven by a number of key aspirations.
“Through targeted customer acquisitions and partnerships, iMovo enacted its strategy to grow its footprint across the European continent, strengthening its reputation across various sectors. By establishing operations in Portugal and Cyprus, iMovo catered more effectively to local market demands, adapting its offerings to fit regional needs while maintaining the integrity of its core services. Apart from this, iMovo’s emphasis on innovation provided its customers with valuable business-focused solutions, further reinforcing its strong reputation. In the future, iMovo plans to continue expanding its influence and customer reach across more international markets, with a focus on refining its technology offering and maintaining adaptability to meet diverse regional needs,” Joseph continues.
iMovo maintains high service standards by leveraging partnerships with major technology providers who are leaders and innovators in their domain. In fact, iMovo works closely with, and is the trusted partner of world class brands such as Salesforce, Zendesk, MuleSoft, Qlik, Tableau and Microsoft amongst others, reflecting its standard of service.
“And we are continuously investing in key areas of success that enable us and our customers to learn and grow together,” Joseph is keen to add. “iMovo invests in continuous training for its teams to stay up-to-date on the platforms we support, ensuring experts are certified and fully equipped to handle the wide ranging customer needs related to these tools. This ongoing training aligns iMovo’s teams with best practices from their partner companies.”
“We also work closely with our partners leveraging their latest developments and support. This collaboration helps iMovo to incorporate new features, and deliver solutions that align with current industry standards. Moreover, iMovo emphasises the importance of innovative and efficient solutions, using the latest capabilities from our partner platforms to deliver high-impact, scalable results across our focus areas. Through the combination of these strategies, we can effectively guarantee reliable and consistent service quality, aligning with the standards of globally recognised technology leaders, while ensuring customer satisfaction throughout,” Joseph notes.”
iMovo’s versatility across industries and adaptability to projects of varying scales are major strengths that allow them to serve a diverse customer base. The company's approach to achieving this is based on industry-specific knowledge, scalable solutions, and partnerships and certification.
“iMovo has developed specialised expertise in the most important sectors of the modern economy, such as finance, banking, insurance, gaming, manufacturing, retail and public services, amongst others. This deep industry knowledge enables us to create tailored solutions that address specific challenges within specific sectors. This intimate knowledge however is not enough. By designing services that range from small, focused projects to large, complex implementations, we collaborate with our customers to fulfil their needs no matter how big or small. This scalability is possible due to the flexible technology solutions and modular service offerings. Ultimately our collaboration with top technology providers ensures that we can deliver robust, best-in-class tools and services for a variety of applications,” he expounds.
Asked to explain what concrete improvements iMovo’s tech and services can bring to companies, Joseph illustrates how iMovo can help them focus on the key strategic pillars that provide direct operational improvements and growth.
“From our experience with customers, we can identify some key improvement strategies. iMovo’s expertise in Data Analytics and Customer Experience solutions can help businesses gain deeper insights into customer behavior and preferences. By analysing customer data effectively, companies can personalise interactions, predict needs, and proactively address customer pain points, leading to higher customer satisfaction and improved retention.”
“iMovo can also help companies automate repetitive tasks, optimise workflows, and improve response times by leveraging the immense power of AI. Automation can reduce operational costs and free up staff for higher-value activities, resulting in overall efficiency and faster issue resolution. Additionally, iMovo’s solutions offer real-time data analytics and reporting capabilities, empowering businesses to make more informed decisions quickly. These insights allow companies to monitor KPIs, identify trends, and adjust strategies as needed, enhancing their agility and responsiveness to market changes.”
Looking ahead, Joseph is very positive about iMovo’s and its customers’ future.
“In the future, iMovo will continue to create localised solutions based on an in-depth market knowledge. Tailoring services to regional standards and cultural expectations is key in penetrating new markets successfully. This approach builds customer trust and enhances collaboration between stakeholders.”
“We will also continue to build and strengthen our collaborations with key partners by co-developing region-specific solutions, enhancing our competitive edge. This will also allow us to expand our service offering further, exploring collaborations with emerging technology providers,” Joseph concludes.
