As an innovative market leader in digitalisation and advisory services, iMovo started out more than a decade ago as a pioneer in CRM and business intelligence. Today, iMovo continues to help companies transform digitally and improve their business operations from its headquarters in Malta, while now also serving customers across UK, France, Italy, Spain, Greece, Cyprus, Portugal, Malta and the Middle East.
Meanwhile, iMovo’s range of holistic digital transformation services has also expanded. Through iMovo, companies find expert, bespoke guidance on anything from management decision-making and efficient sales management to marketing automation, robotic process automation and customer services operations. In-house customisation, implementation and integration services utilise recognised products such as Microsoft Dynamics, Qlik, Salesforce, Tableau, Talend, UI Path or Zendesk.
As iMovo continues its steady international and business expansion, the company’s workforce grows alongside it – inspiring iMovo to welcome Sarah Borg as its People and Talent manager late last year to keep a people-oriented culture at the core of its vision.
“The introduction of my role shows the company’s commitment to its people, and I am grateful and honoured to be entrusted with it,” Ms Borg says, recalling how iMovo’s CEO Pierre Mallia called her to discuss the position following her support with a recruitment project a few years prior. “The People and Talent function at iMovo is a key step in giving top priority to our people and their development, in view of our vision to continue growing and expanding internationally. I am excited to work with the team, contributing to the company’s mission and together driving this transformational growth.”
The role is the latest accolade on Ms Borg’s impressive resume. She began her career in addiction treatment and behavioural health as deputy head of the female residential rehab centre at Caritas Malta, cultivating grit, resilience and experience in compassionate management. A move from community care into the business world led to a recruitment position at a top local agency, before joining Debono Group as Group HR Manager, where she built the HR Department from the ground up, supporting the Group's infrastructure to focus on its most valuable asset: its people. Ms Borg’s resourcefulness, entrepreneurial skills and international mindset garnered through her ecommerce business, whereby she travelled the globe selling pet products on ecommerce platforms, are also unique values she brings to the table at this key moment for iMovo.
“At iMovo, we invest in our people’s development and education,” Mr Borg asserts. “The evolving nature and rapid growth of our industry provides opportunities for the continual professional growth of our workforce, as new technologies emerge and the diversity of our customer base increases. This gives our people an edge, as they gain experience both locally and overseas. Our workforce is becoming more diverse and with a wider skillset, as operating in new markets accesses international talent.”
The currently 30-strong team – including seven located overseas – benefits from Ms Borg's approach to management, which focuses on positive communication, strong leadership, people development and setting an accountability mindset. “My approach to people management is based on trust, transparency and action – values that I believe are key to fostering solid people relationships and team dynamics,” she says. “These are especially important when you have a team spread over different locations that engages in a virtual environment.”
In fact, the iMovo culture Ms Borg champions as People and Talent Manager revolves around its team, she explains. “iMovo’s true cultural selling point is our people – a team that is inspiring to work with and easy to mesh with. People who are bright, affable, and kind, creating a positive working environment that is supportive and fun too! We reflect the adaptable, future-minded spirit and forward momentum of the company, while placing our customers at the core of everything we do, striving to create lasting relationships and partnerships built on shared values as opposed to just another business transaction.”
While the last few years at iMovo have brought internationalisation, another major global event has also tested the culture and workplace dynamic at the company. “The COVID-19 pandemic, despite its challenges, was a catalyst to reinvent the future of work for iMovo, which took the opportunity to make things better,” shares Ms Borg, reflecting how the health crisis inspired iMovo to permanently adopt a hybrid work setup for its local employees, complementing the virtual work environment already in place for its international remote crew.
She also highlights that the period impacted iMovo’s business proposition: “Fortunately, given that the pandemic fast-tracked trends related to automation and digitalisation, iMovo did not suffer the economic downturn – on the contrary, it saw two consecutive record years. It was during this time that the company took its first steps to expand its presence in Portugal and Italy, where today we have a team of four and one respectively, with plans to grow further.”
Although Ms Borg still faces the challenge of the post-pandemic talent shortage that has altered the recruitment landscape – pivoting with it by widening iMovo’s talent pool and geography as well as ensuring the team stays connected with a consistent communication framework – her role now means iMovo stays true to its vision.
“Our mission is to empower businesses to acquire digital agility, achieving greater performance, enhancing customer experience and amplifying the impact of their people through the digital transformation solutions that we provide. Our vision is to become an established international player in our field, continuing our quest to be a great place to work and to become a €10 million company by 2025,” reveals Ms Borg, reaffirming that iMovo’s customers – and the team that serves them – remain the soul of the company’s success.
