Maltese retailer and distributor Hudson, has announced the addition of H&M to its growing brand portfolio, commencing operations in Morocco.

Building on the established presence of H&M in Morocco, Hudson "aims to enhance and expand the customer experience by leveraging its extensive retail expertise and deep understanding of regional markets".

“Customers in Morocco can look forward to continued access to the latest trends, quality products, and the unparalleled shopping experience that H&M is known for worldwide,” the company said

Hudson Holdings Limited is a retailer, distributor, and service provider specialising in sports and fashion. Representing globally renowned brands such as Nike, Tommy Hilfiger, Calvin Klein, Kiabi, Mango, Armani Exchange, Columbia, Converse, Crocs, Timberland, Urban Jungle, and Urban Bratz, Hudson has established itself as a significant industry player.

Headquartered in Burmarrad, Malta, Hudson operates supporting offices in Italy, Morocco, Algeria, Nigeria, and Cyprus. Though officially founded in 2006, its roots trace back to 1987, when the first pair of Nike shoes was sold in Malta. Today, Hudson manages nearly 90 stores across Africa and Southern Europe and maintains a strong distribution network spanning over 30 African territories, particularly for Nike products.

Hudson employs over 1,000 employees from more than 50 countries.