After the successful launch of the GO TV app on Android TVs, GO has invested further in this offering and is now making the app available on Apple TV and Amazon Fire TV devices.

This development has offered the opportunity for so many other customers to connect to the TV content they love, over the device of their choice.

“We understand that our customers’ needs, and preferences differ greatly and wanted to give them absolute freedom to choose, what to see, when to see it, over whatever device. People are continuously on the move, so this flexibility is particularly important,’ said Alison Mercieca, Senior Manager, Marketing.

“More importantly, this facility also means that customers get to enjoy a practically, cable-free set up depending on what device they own,” she continued.

To access this new TV experience, all customers need to do is download the GO TV app from Playstore for Android run devices, the App Store for Apple operating systems or Amazon App Store for Fire TV and enter the username and password supplied by GO upon subscription.

“This set up also means that customers do not need to worry about which internet subscription they have to enjoy the great TV content that GO has to offer, because the GO TV App can be streamed on any Internet connection,” explained Ms Mercieca.

“We are continuously seeking ways of ensuring that every customer gets to enjoy the content that we have to offer, irrespective of device or connection – this way, no customer is left behind,” she concluded.