BYD, the world’s leading manufacturer of new energy vehicles (NEV) becomes an Official Partner and the Official E-Mobility Partner of UEFA European Football Championship 2024 (UEFA EURO 2024).

BYD is represented locally by GasanZammit Ltd, in Mriehel.

This “groundbreaking” partnership with UEFA (Union of European Football Associations) marks the first-ever sponsorship deal with a new energy vehicle (NEV) manufacturer in the championship’s history.

BYD's sponsorship aligns with UEFA’s goal to organise a greener and more sustainable UEFA EURO 2024, bringing together the excitement of football with a commitment to environmental responsibility.

BYD explains that this ethos is shared by the NEV company, “a brand dedicated to providing world-leading electric vehicles and EV technologies to make the transition to e-Mobility more accessible, affordable, and viable for European consumers, while also providing a premium, memorable experience”.

As a partner of UEFA EURO 2024, BYD can engage with an even greater audience, using this event to highlight “its passion for excellence, perpetual advancement, and the merits of healthy competition to inspire even greater performance”.

UEFA EURO 2024 will take place across ten world-class stadiums in Germany from 14th June to 14th July 2024.

BYD will also showcase its latest electric models and cutting-edge technologies at selected UEFA EURO 2024 venues, “demonstrating the brand’s commitment to greener and more intelligent vehicle solutions to customers and thousands of football enthusiasts.”

Within each market, BYD will create a series of events and opportunities for customers, potential BYD customers and football fans to engage, enjoy and win once in a lifetime experience that this partnership allows.

Michael Shu, Managing Director of BYD Europe, says that “BYD is thrilled to partner with UEFA EURO 2024 and proud to be the first e-Mobility partner for this prestigious sports event, which will enable us to showcase our latest advancements in electric vehicles to a far-reaching audience. Significantly, the partnership underlines BYD’s brand commitment to reducing carbon emissions for a greener future, for which UEFA EURO 2024 will provide an influential voice.”

On the other hand, UEFA Marketing Director Guy-Laurent Epstein said that they are “excited to welcome BYD, as a partner for UEFA EURO 2024. The partnership aligns perfectly with UEFA’s vision of promoting a greener and more sustainable European Championship by merging the excitement of football and UEFA’s commitment to environmental responsibility.”

Founded in 1995, BYD developed solid expertise in rechargeable batteries and became a relentless advocate of sustainable development, successfully expanding its new energy vehicle footprint to six continents, over 70 countries and regions, and more than 400 cities till now. BYD’s 2023 sales comprised 3.02 million new energy vehicles, marking another significant milestone.

Since its entry into the European passenger vehicle market in 2022, BYD has made great strides in expanding its presence by establishing a network of 230 stores in 19 European countries, with five innovative NEV models launched. Looking ahead to 2024, BYD is set to introduce three new models in Europe, further enriching its product portfolio. Moreover, BYD's sub-brand, DENZA, is also poised to make its European debut, marking another milestone in BYD's global expansion.

Aligned with its global brand vision to ‘Cool the Earth by 1°C’, BYD stated that it is "committed to strengthening its localisation strategy by collaborating with outstanding local partners in Europe." This will help to facilitate the eco-friendly transformation of transportation across Europe and beyond, ultimately empowering more sustainable development on a global scale.