Busy Bee Confectionery has announced that its new outlet in Fgura – its first in the south of Malta – is now open, with the team eager to serve up the “heart-warming speciality coffee, delicious food and legendary desserts” that has made the company a household name.

The new outlet, which was first announced back in May, can be found on the busy Cottoner Avenue.

Managing Partner Geoffrey Friggieri said “the time has come to celebrate our new opening in Fgura.”

He continued: “We look forward to welcoming you in the next few days to delight you with our products and service.”

He also took the opportunity to thank all those involved in making the project possible.

About Busy Bee

Busy Bee Confectionery’s story dates back to 1933 when Ċensu Friggieri first opened an outlet in Msida. It gained quick recognition by serving Maltese favourites like the renowned ricotta-filled kannoli, almond pastries, pastini and krustini, yet the big success it achieved came as a surprise even to Mr Friggieri himself.

Ċensu’s son, Edwin, took over the business in 1974, and he managed to keep up the brand reputation established by his father. Over the years, he introduced Italian delicacies such as Dolci di Mandorla and handmade Torroncini, which the Maltese had started to get a taste for the more they visited abroad. During this time, the humble confectionery evolved into an Italian styled coffee shop and ‘tavola calda’ eatery, serving a variety of foods, savouries, sweets, and beverages. This was also the time that Busy Bee started providing quality catering for wedding parties and receptions.

The catering company went on to experience further progress over the decades, from acquiring Villa Mdina in Naxxar - one of Malta’s most popular weddings and receptions venue – in 1988 and thus consolidating Busy Bee’s position in the outside catering sector, to opening up a gelateria in 2012 and inaugurating an 8,000-square foot factory in Mrieħel, which increased the company’s production capacity.