Bureau Vallée is widely associated with its extensive range of stationery and office equipment on offer across various outlets around the island. In the span of ten years since its introduction in Malta, the French brand with an international outlook has continued to solidify its position on the local scene.
Marc Frasson Botton, founder and CEO of the franchise in Malta, is constantly on the lookout to give more value to the company’s clients. His endeavours do not go amiss, as he observes that “in recent months, Bureau Vallée has focused on enhancing the overall customer experience. We've invested in expanding our product range to include not just office supplies and stationery but also innovative solutions that cater to today’s evolving work environments.”
Convenience being highly sought, Marc also underlines the company’s commitment to continue investing beyond its well-stocked outlets, noting that “we’ve worked on strengthening our e-commerce platform to offer seamless online shopping experiences, ensuring that our customers can easily access the products they need, when they need them.”
As workspaces remain more fluid making full use of available technology, it is nice to have comfortable surroundings both at the office and beyond, allowing one to focus on the things that really matter. Having a company such as Bureau Vallée taking care of the minute details that make life that much easier, is particularly useful.
With an already extensive range running into thousands of products, Bureau Vallée does not rest on its laurels. “We’ve introduced new product lines, including our smart fragrance diffusers, designed to elevate the atmosphere in both home and office settings”, continues Marc.
Pressed to divulge what is currently flying off the shelves, the CEO reveals that “lately, we’ve seen a surge in demand for ergonomic office furniture and accessories, as many continue to enhance their home office setups,” also noting that “eco-friendly stationery products are gaining popularity, which aligns with our commitment to sustainability.”
“Our new range of smart fragrance diffusers is something we’re particularly excited about,” Marc enthusiastically remarks, pointing out how these products “not only enhance the work environment but also boost overall well-being by creating a pleasant atmosphere for both employees and clients.”
The smart fragrant diffusers can be operated very conveniently through an app, which is a fantastic additional function to an already pleasant accessory to one’s home or office. Marc underlines that the smart functionality “makes it easy to use and control anytime you want”.
Reflecting Bureau Vallée’s standards, he explains that “all our fragrances are certified by IFRA, providing safety and confidence.” IFRA is the International Fragrance Association, an industry-led organisation that “promotes the safe use of fragrance for everyone’s enjoyment” since 1973 with established standards and a code of practice.
Marc notes that “our smart fragrance diffusers have already been on the market for a year, and we’re excited to see them being embraced by a wide variety of clients, including hotels, hair salons, co-working spaces, and office environments.” With such far-reaching application, he elaborates further, stating that “these diffusers are designed to enhance the ambiance of any space, creating a more pleasant and welcoming atmosphere for employees, clients, and guests alike.”
The fragrance diffusers come in four different models to accommodate various room sizes. Keeping in mind the approach adopted by Bureau Vallée to cater for all client needs, Marc highlights that there is a selection of 10 core fragrances, with the option to order from a range of over 250 fragrances, that “ensures there’s something for every preference”.
With his cards held close to his chest, Bureau Vallée Malta’s CEO promises that “in the coming months, clients can expect more exciting product launches. We’ll also be introducing special promotions and bundles tailored to both businesses and individual consumers.”
Always with an eye on sustainability, Marc points out that the eco-friendly range is being expanded, “offering more sustainable choices without compromising on quality or style, [and] by promoting responsible consumption”.
Visibly appreciative of the achievements gained so far, Marc sums up that “what sets Bureau Vallée apart is our commitment to quality, affordability, and sustainability. We pride ourselves on offering top-tier products at competitive prices, but more than that, we offer a personalised shopping experience.”
Acknowledging the element compelling this success story, he continues, “our knowledgeable team ensures that every client receives tailored advice and support.” And this philosophy is intended to seep through all the company’s operations.
The CEO at Bureau Vallée Malta amply states that “we believe that excellent customer service is non-negotiable. Clients can expect personalised attention, whether they visit our stores or shop online. We provide guidance during the purchasing process to ensure they find the right solutions for their needs.”
Indeed, Marc places great emphasis on this aspect of taking good care of their clients throughout the whole process, stating that “our aftersales support is equally robust, with a dedicated team available to assist with any queries, product setup, or troubleshooting. We stand by our products, and our goal is to ensure customers are satisfied long after their purchase.”
Driving the message home, the CEO is unequivocal when he affirms that “our focus on aftersales support further differentiates us from the competition, as we believe the relationship with our customers doesn’t end at the point of sale.”
Not discounting further expansion of the Bureau Vallée brand in Malta through possible franchise options, “while maintaining the high standards and values that define our brand,” the CEO wholeheartedly believes that the international company’s model “with its focus on offering high-quality products at affordable prices” has been very much welcomed in Malta.
Looking ahead, Marc indicates that “we aim to continue growing as a leader in the office supplies and business solutions sector. Our goal is to stay at the forefront of innovation, sustainability, and customer-centric service.” He also reveals that the company’s digital presence is set to be further strengthened, and that further offerings can be expected in relation to technology and environmentally friendly solutions.
As people begin to plan for the Christmas festivities with perhaps more indoor events, Marc makes a nod at the smart fragrance diffusers from Bureau Vallée’s extensive range and hints at a special seasonal promotion. It might be worth keeping an eye out on that offer as you explore the vast range of solutions at Bureau Vallée.
Main Image:Marc Frasson Botton