The iconic looks in the wildly popular TV series Euphoria are being delivered in sustainable packaging manufactured by Toly, a company headquartered in Bulebel, Malta.

Headed by Donni Davy, the make-up artist responsible for the “emotional glam” sported by many of the show’s characters, Half Magic Beauty is a subsidiary of Rules Beauty, “a new A24 portfolio company focusing on the beauty space”, that was announced back in May 2021.

Apart from Euphoria, A24 is also behind a number of critically acclaimed and commercially successful films, including Spring Breakers, Ex Machina, Midsommar, Uncut Gems, and Everything Everywhere All at Once, which got 11 nominations in this year’s Emmy Awards.

Andy Gatesy, the Malta-based CEO of Toly, took to LinkedIn to share the announcement of Half Magic Beauty’s latest line of products, saying that the cosmetics case maker is “pushing the boundaries on more sustainable packaging”.