Christina Zammit La Rosa, of Zammit La Rosa Footwear, exclusive agents of the ECCO Shoes brand, took to social media to announce a COVID-influenced Christmas initiative.

“This year due to COVID-19 we won't be meeting for our annual company Christmas meals,” she said.

“Zammit La Rosa Footwear Ltd will be donating the money normally spent on this meal to the Foodbank Lifeline Foundation.”

The Foundation has recently appealed for funds and food donations.

During the pandemic, it has seen a fall in donations and an increase in the number of people approaching it for help.

“We will be giving a Christmas meal to countless other families who need them in these trying times,” said Ms Zammit La Rosa.

She further appealed to her network, “If you have a home, job security and a meal on your table, donate to those who don't.”