The Convenience Shop (Holding) plc has recently announced the appointment of Pierre Mizzi as Chief Marketing Officer (CMO), effective 3rd April 2025 (today). This appointment aligns with the company’s ongoing strategy to strengthen its leadership team and drive innovation in marketing and brand development.

Mr Mizzi brings over 30 years of experience in marketing communications, branding, and design across multiple industries. In 1995, he pioneered digital media in Malta by founding Logix Group, a leading design and advertising agency that helped businesses establish their online presence.

His expertise later led to the creation of DAAA Haus, an internationally recognised commercial interiors and product design studio.

Most recently, Mr Mizzi served as Chief Marketing Officer at Alliance Real Estate Group, where he played a pivotal role in the company’s 2020 rebrand and contributed to its rapid expansion from seven to thirty branches in under five years. His strategic leadership and innovative approach have earned him a reputation as a key figure in the marketing industry.

Mr Mizzi holds a Master’s in Business Administration (MBA) from MCAST in collaboration with Haaga-Helia University of Applied Sciences.