Business Profile

I am the Managing Partner at 20/20 Strategy, a boutique strategy consulting firm specialising in data-driven strategy. We help clients grow and transform their business by supporting senior management in making the right strategic choices about where to focus and how to compete.

I hold an MBA from the Judge Business School at the University of Cambridge. Over the past 20 years, I have advised leading global brands and new emerging brands on growth strategy, and have delivered strategy engagements in the FMCG, automotive, luxury, education, hospitality and pharmaceutical sectors across Europe, Asia and North America.