Business Profile

I am the Managing Partner at 20/20 Strategy, a consulting firm specialising in data-driven strategy. We help senior leaders make better and more informed strategic choices that drive brand growth and transform performance.

I am also the co-founder of AYA (AskYourAudience.ai), an AI platform powered by Human AI Digital Twins that delivers on-demand audience insights. AYA enables companies, agencies, and start-ups to understand their target customers, helping them make smarter, faster, and more informed decisions.

I hold an MBA from Judge Business School at the University of Cambridge. Over the past 20 years, I have advised leading global brands and emerging brands on growth strategy. I have also delivered strategy engagements in the FMCG, automotive, luxury, education, hospitality, and pharmaceutical sectors across Europe, Asia, and North America.