Business Profile

I joined Melita in September 2025 as Chief Commercial Officer, bringing over 25 years of international leadership across telecommunications, retail, and consumer goods. Before Melita, I was Senior Vice President of Marketing Consumer and Director of TIM Vision at TIM (Telecom Italia) and held executive and board roles at Fastweb and MediaMarkt. I began my career at Procter & Gamble, where I spent over a decade in international leadership positions.

Passionate about innovation and technology, I also served as CEO of BCyber, a Swiss cybersecurity company, and contributed as an Equity Partner at Moffu Labs, supporting innovation-driven ventures. Deeply committed to education, I have served as a Visiting Professor and Scientific Director in several Brand & Marketing master’s programmes.

I hold a degree in Business Economics from Bocconi University in Milan, including an MBA exchange at the University of British Columbia in Vancouver. Outside of work, I find balance with my wife and teenage daughter, and I pursue endurance sports as a source of energy and inspiration.