Business Profile
Having joined in 2004, this year marks my twentieth year at Simonds Farsons Cisk Plc. Over these twenty years, we have lived through major socio-economic changes, notably triggered following Malta’s EU accession in 2004.
This eventually brought about market liberalisation of the beverage sector in 2008, which was in many ways a game-changer for our business, moving from protected to open and highly competitive market conditions.
This period coincided with my appointment, as I transitioned from my role as Group Chief Commercial Office to CEO in 2009/2010.
Despite recurring and challenging headwinds encountered throughout these two decades, collectively we have made significant and consistent progress, as indeed reflected in our results.
On a personal note, it has been an exhilarating journey. Going forward, I am of the understanding that as long as your mindset continues to be primarily driven by what gets you out of bed in the morning, rather than what keeps you awake at night, then you remain in a good place.
