Business Profile

At misco we aim to develop and transform business strategies into reality by sharing our knowledge and expertise gained over the last 40+ years. Over the years, misco served a client base that reflects the diverse range of innovative services in the areas of leadership and marketing training, marketing and opinion research, business and HR advisory services, recruitment solutions, and marketing strategy. We support clients in maximising their engagement with their clients and employees, in developing their business, in organising their resources, and in motivating and developing their employees.

I am the Co-Founder of misco, which was set up in 1983. At misco I developed the marketing research division of the organisation, and I am a trainer as well as a consultant to a number of business organisations, focusing on strategic issues. Over the years I have also acquired extensive hands-on Board experience, serving and having served on the Board of Directors of a number of companies and corporations.

I have always believed that in order to serve our clients well, we to need to maintain our focus on changing market conditions and to continue developing our skills and knowledge to adopt an innovative approach in the provision of our services.