Elvira Lopez de Lara Merida

Chief Executive Officer

MAPFRE MSV Life plc

Insurance
Insurance

MAPFRE MSV Life plc

Floriana

"Leading through innovation, empowering people to bring out their best, and adapting with agility to a constantly changing world"

Business Profile

With a degree in Business Administration and Management, I began my journey at MAPFRE Vida in Spain in 2009, focusing on the commercial sector. Over the years, I’ve held roles in Product Development and led specialised life and health networks in Madrid. As Commercial Director and later Territory Director, I developed strategies that deepened customer engagement and business growth. Before moving to Malta, I served as Corporate Distribution Manager, enhancing distributor loyalty across Latin America.

I was selected for two consecutive years in Spain’s “40 under 40” ranking in the insurance sector, an award that recognises the 40 most promising professionals under the age of 40 for their leadership, impact, and contribution to the transformation of the insurance industry. This recognition highlights a strong commitment to the innovation, professional excellence and the development of the sector.

Now, I lead MAPFRE MSV Life as CEO, with a purpose-driven approach – placing people at the centre of our mission.

Malta’s strong economy presents a unique opportunity to elevate life insurance as a key pillar of financial planning. I am passionate about promoting retirement and pension awareness, and I believe in leading with agility, innovation, and a deep commitment to improving lives.

Business Activities

Previous

  • 2009-2010: Economic Area, MAPFRE VIDA
  • 2010-2013: Head of Alquimia, Large Clients Area, MAPFRE VIDA
  • 2013-2015: Deputy Director of Business Development, MAPFRE Spain
  • 2015-2020: Commercial Director for Individual Clients, DGT Madrid and Balearic Islands, MAPFRE Spain
  • 2020-2022: Territorial Life Sales Manager, MAPFRE Spain
  • 2022-2024: Corporate Distribution Channels Manager, MAPFRE S.A.

Education

  • 2009-2009: Office Software Training Course, Discovery Formación, Madrid, Spain
  • 2010-2011: Private Banking and Financial Advisory Course EFA, Institute of Stock Market Studies, Madrid, Spain
  • 2014-2014: MAPFRE, AVANZA International Course at IESE Business School, Madrid, Spain
  • 2018-2018 - Female Leadership, IE, Madrid, Spain
  • Degree in Business Administration and Management

Society

Official Partners

    • Trade Malta
    • Laferla
    • Malta Enterprise
    • GO Business
    • ICT Solutions
    • WFDM
    • Tech.mt
    • Malta Business Registry
    • Arkafort
    • Lidion Bank
    • IHI Group
    • Turbo Systems - Accelleron
    • TNT
    • G4S
    • Agora
    • Acmus
    • Sparkasse Bank
    • Malta Leadership Institute - WHY
    • Shield
    • Hi-Care Services
    • Owners Best