A new fraudulent page impersonating Lidl surfaced on Thursday, 20th August, claiming that the supermarket is offering back-to-school kits for children at just €2.

The scam invites users to click 'learn more' and answer three questions to "purchase" the kit. The page, which appears to be targeted at Maltese users, is written in broken Maltese, likely generated by a translation software.

A fake profile in the comment section attempts to make the scam more convincing by writing “my husband didn’t want me to participate, because he thought it was too good to be true, but after I received the kit, he understood why I wanted to get my hands on one”, and included a photo of a child in a school uniform and a backpack, for people to assume that the child is hers.

This Lidl scam is the latest in a series of fraudulent schemes circulating on social media this year, preying on unsuspecting users.

Earlier in April, a page impersonating Ultimate, a well-known retailer of consumer electronics and household appliances, claimed to sell SMEG kettles for just €2.35—an item typically priced over €100. Ultimate had issued a statement on social media warning the public about the scam.

Additionally, the Malta Police Force recently cautioned against SMS scams impersonating MaltaPost, where users were told their parcel had arrived at a distribution centre but required further information for delivery.

Another scam this month involved a page pretending to be Scan, a computer store, falsely advertising laptops for €1 with free shipping.

As these scams continue to pop up, it's increasingly important for social media users to remain vigilant. The growing sophistication of these schemes, including the use of Maltese and fake testimonials, highlights the need for careful verification of any deals that appear too good to be true.