Malta’s first business online search engine, whoswho.mt, is being successfully launched today, facilitating business and networking opportunities with over 2,000 leading people in business and companies already on board.

Whoswho.mt is an extensive and ambitious project by Content House Group, one of Malta’s largest media organisations owning and managing over 20 successful media brands in different genres.

Whoswho.mt has a hybrid role – that of a local online business networking engine as well as a business news portal specifically linked to people in business and to companies.

Raisa Mazzola, Head of Digital & Marketing at Content House, explains the specific role of whoswho.mt: “Whereas other business portals, even ones managed by us, focus on anything happening locally that can impact businesses, or is relevant to the business segment of society, whoswho.mt is specifically focusing on news or announcements related to local companies and local people in business and management. And that means we are very interested to report on anything that is intrinsically linked to people in business or to companies operating in Malta but not necessarily on other news items, including, for instance, macroeconomic or business sectorial coverage, which is more suitable for mainstream news portals or mainstream business news portals.

Ms Mazzola notes that the business search engine is equally original and targeted: “This is not a search engine for everyone or for everything. There are other portals that aim to fill that niche in the market. This is about searching about people in business or companies. So it is specific and can be a search about individuals operating in a market, for instance. Each entry is backed with an additional keyword facility that enhances the networking and search engine as well as making the search more intuitive.”

A solid team of business journalists and writers, digital strategists and online marketers, as well as business development and sales executives, are behind whoswho.mt, with the daily stories and business updates as well as announcements. Such daily updates will also be posted on the social media outlets of whoswho.mt, particularly on Facebook and Linkedin.