For generations of Maltese consumers, Twistees has been more than just a snack. It has become part of everyday life, earning its place as one of Malta's most recognisable and beloved brands. From school lunches and family gatherings to moments of nostalgia shared across generations, Twistees continues to hold a special place in the hearts of many.

A large part of its enduring appeal lies in its heritage. As the first snack of its kind to be produced locally, Twistees established a unique connection with the Maltese market from the very beginning. Its distinctive flavour and unmistakable crunch have helped set it apart from competitors, while its wide availability ensures it remains accessible to consumers across the islands.

The brand's popularity is not limited to Malta. International consumers are also drawn to the qualities that make Twistees unique. Its signature texture, baked recipe, and with no added artificial ingredients offer a distinctive snacking experience that stands out in an increasingly crowded marketplace. Being baked rather than fried is another characteristic that continues to resonate with consumers seeking products they can enjoy with confidence.

Since its establishment in 1969, the company behind Twistees has undergone significant growth and transformation. What began as a small operation employing only a handful of people has evolved into a thriving business with a dedicated workforce of 26 employees. Throughout this journey, the company has remained focused on continuous improvement and long-term sustainability.

A key factor in this success has been an ongoing commitment to investment. Each year, the company allocates resources towards modernising machinery and upgrading factory infrastructure. These investments have improved operational efficiency, increased production capacity, and enabled the business to maintain the consistently high standards expected by consumers.

Quality and food safety have also remained central to the company's development. Over the years, internationally recognised ISO and HACCP certification systems have been successfully implemented, reinforcing the company's dedication to producing safe and reliable products. The business is currently working towards achieving IFS Certification, further strengthening its commitment to meeting internationally recognised food safety and quality standards.

Despite decades of growth, the values that have guided the company since its early years remain unchanged. Quality, innovation, and customer satisfaction continue to serve as the foundation on which the Twistees brand is built.

Innovation plays an important role in ensuring the brand remains relevant to changing consumer preferences. At Twistees, the development of new products is a collaborative process that brings together management and employees from across the organisation. New ideas are actively encouraged, creating a culture where innovation can flourish.

When a promising concept emerges, the development process begins with sourcing flavour samples from specialist flavour houses. Trial products are then produced and evaluated through internal tastings. Employee feedback is considered a crucial part of the decision-making process, helping the company assess which flavour combinations and product concepts have the greatest potential before moving forward with further testing and refinement.

This team-based approach ensures that every new product reflects the quality and taste standards consumers have come to expect from the Twistees brand while also introducing fresh and exciting options to the market.

Looking ahead, the company's philosophy extends beyond manufacturing and into broader lessons for the next generation of entrepreneurs. Success in business, according to the Twistees team, begins with careful planning, thorough research, and a clear understanding of the market. While enthusiasm and creativity are important, successful ventures are built on informed decisions and proper due diligence.

Aspiring business owners are encouraged to validate their ideas, seek expert guidance, and ensure there is genuine demand for their products or services before committing significant resources. Equally important is adopting a professional approach from day one, with strong planning, responsible financial management, and a commitment to high standards.

The company also emphasises the importance of operating within legal and regulatory frameworks while maintaining ethical business practices. Building a business on integrity and professionalism creates trust among customers, employees, and partners, laying the foundation for sustainable growth.

More than five decades after its founding, Twistees continues to demonstrate how a local brand can evolve while remaining true to its roots. Through innovation, investment, and an unwavering commitment to quality, it remains a Maltese success story with a loyal following both locally and beyond.