Malta-based Gameday Group plc is set to be acquired by Cherry With Friends AB after a majority of its shareholders accepted the Swedish iGaming firm's “mix-and-match-offer” for Gameday Group’s entire issued share capital.

The announcement was made by Gameday Group's St Julian's-based subsidiary, Together Gaming Solutions plc, on Tuesday.

The parties are expected to enter into a share purchase agreement “in the coming weeks” for the purposes of regulating the share transfer, Together Gaming stated.

If the conditions set out in the agreement are satisfied, then the transaction is expected to be concluded during December 2023.

Together Gaming remarked that if the transaction materialises, its Board of Directors expects the move to have an “overall positive effect” on the company.

Founded in 2019, Cherry With Friends seeks to invest in growing, stable, and high-quality companies with a presence in the markets they operate in, acting as a long-term investor. The company’s primary commitment as at the time of writing is Cherry Spelglädje AB, a casino company whose origins date back to 1963.

Gameday Group is the majority shareholder of Together Gaming, a cloud-based platform solution that powers a number of iGaming brands. The platform aims to provide the technical foundation required by iGaming operators to launch and operate their business from anywhere in the world.