MyConvenience has been recognised as Malta’s No. 1 Neighbourhood Grocery Chain for value for money in the Women’s Choice Best Buy Award 2026/2027, marking “an endorsement” of the company’s direction recently after undergoing an ambitious rebranding and transformation programme, according to CEO David Tabone.

A survey of 1,200 female respondents across Malta and Gozo by the independent research and certification organisation ICERTIAS saw MyConvenience receive the highest number of votes for offering the best price-quality ratio.

The recognition, the company said, reflects consumers’ perception of the value it delivers in everyday shopping.

“It reinforces our belief that delivering genuine value is about much more than competitive prices,” said Mr Tabone. “It is about the overall shopping experience, the quality of our products, the convenience of our locations and the trust we build with our customers.”

The CEO continued: “This prestigious award is a recognition of the dedication and hard work of our staff, franchise partners and management teams, who strive every day to offer our customers the best possible combination of quality, convenience and value.”

The award comes at an important time for the group, following the launch of its ambitious rebranding and transformation programme, which has seen The Convenience Shop evolve into MyConvenience and MySupermarket, creating two distinct retail propositions designed to better serve the changing needs of Maltese consumers.

Mr Tabone added: “Receiving this recognition during such an important period of transformation is particularly encouraging. Our rebranding goes far beyond a change of name or visual identity. It represents a renewed commitment to improving our stores, expanding our product ranges, enhancing customer service and introducing digital innovations that make everyday shopping easier and more rewarding.

“This award is an endorsement of the direction we have taken and a motivation to continue raising the bar for our customers.”

The Best Buy Award is an internationally recognised certification that identifies brands, products and services offering outstanding value for money, as perceived by consumers. Administered by ICERTIAS, an independent research and certification organisation based in Zürich, Switzerland, the award is founded on consumer research rather than the assessments of industry panels or commercial judges.