LifeStar Holding Group, a Maltese insurance company, has made its debut in Italy and is expanding its insurance services through an innovative life protection product.

Listed on the Malta Stock Exchange and chaired by Paolo Catalfamo, LifeStar has also struck a commercial distribution agreement with Cassa di Risparmio di San Marino, the Republic's largest bank with 40,000 customers, offering two life protection products.

First rolled out in September 2024, the Master Broker Bright Life, a life insurance product that allows clients to tailor the different levels of protection to their needs, is already proving to be popular in Italy; a testament to the growing demand for life insurance products.

LifeStar believes professionalism and transparency are the guiding principles for expansion in Italy in the coming years. Lifestar is also looking to offer a range of innovative and customised products to Italian customers.

Prof. Catalfamo said: “We are thrilled to have entered the Italian market. In the context of a progressively longer average life expectancy, our aim is to offer targeted solutions to guarantee security and peace of mind to our clients. Attracting and developing talent also plays an important part in the sustainable and continuous growth of the Group, which has a young and dynamic team.”

For Prof. Catalfamo, an Italian based in Malta and adjunct professor at Villanova School of Business in Philadelphia, returning to Italy while growing the business in Malta marks an exciting homecoming.

“We are very happy with the progress in Malta and our team in Malta, which provides us with a solid foundation to expand beyond these shores,” he added.

With this new expansion, the LifeStar Group confirms its ambition to become a key player in the Italian insurance sector and beyond, offering innovative and customised products to meet consumers' needs for financial protection and security.

With a solid international expertise in the economic-financial field, Prof. Catalfamo held the position of Vice-President and Managing Director for Italy and southern Europe at Franklin Templeton, one of the largest asset management groups in the world, between 1994 and 2000.

At the top of LifeStar Holding Group's strategic objectives is the maintenance of the highest standards of corporate governance, as well as the continuous improvement of operational efficiency through the use of new technologies and AI solutions to enhance customer experience.

The policies distributed in Italy are reinsured with SCOR, one of the largest operators in the world with a Standard & Poor’s A+ rating.