Destination store Fashion Outlet Malta has added H&M to its list of brands, meaning that high-street fashionistas will finally be able to purchase the international giants’ clothes.

The news was broken by the company on social media, which proclaimed: “Our latest brand reveal, but definitely our biggest: H&M is now available at The Fashion Outlet.”

The brand joins Miss Selfridge, Topshop/Topman and Havaianas, and will be available from the store’s Birkirkara outlet, which is open from Monday to Saturday from 9am to 7pm.

H&M is a Swedish retail giant which has revolutionised fast-fashion over the more than seven decades it has been operating.

However, despite its popularity amongst locals travelling abroad, Maltese residents have been forced to travel abroad to shop at the company.

Fashion Outlet Malta is a low-cost importer and retailer of fashion products, pledging to deliver to customers products obtained directly from brand suppliers, while also working to negotiate the lowest possible price.

Its provision of Topshop, Topman and Miss Selfridge is also appreciated by fashionistas, considering the collapse of the Arcadia Group, which was previously responsible for the brands. 

The group's brands were then divvied up by its online-first competitors Asos and Boohoo.