‘This means bet365 can further protect its brand online in a constantly changing environment, helping them stay compliant and responsible,” GiG comply said.

Gaming Innovation Group, known as GiG, as announced that it’s marketing and compliance tool, GiG Comply, has had a major contract renewed with gaming giant bet365.

In a company statement, GiG said its Comply tool “is supporting bet365 to meet heightened advertising criteria in regulated markets and multiple jurisdictions including the UK, US, and European markets.

“This means bet365 can further protect its brand online in a constantly changing environment, helping them stay compliant and responsible,” GiG Comply said.

Richard Brown, chief executive officer at GiG, says: “Our relationship with bet365 continues to grow from strength to strength with our innovative marketing and compliance technology. We are very excited to continue our successful partnership with bet365”.

GiG is a technology company providing products and services throughout the entire value chain in the iGaming industry. It is headquartered in in St Julian’s, Malta and is also dual-listed on the Oslo Stock Exchange.

Bet365 is headquartered in the United Kingdom, however in 2019 it announced it would be moving its Gibraltar offices to Malta due to Brexit, with plans to bring some 500 employees.