Business Profile

Central to our growth across much of our history has been our relationship with Toyota. This relationship is a special one for both organisations. It was in Michael Debono who imported and retailed the first Toyota motorcar to ever be sold in Europe. Little did anyone imagine at that time that Toyota would go on to be a world leading automotive OEM. Over the years the Debono Group focused much of its efforts to make Toyota the number one motorcar brand on the Maltese island’ A position that it continues to retain up until this day.

The business is however much more than just a Toyota Dealership. The company has in fact grown and evolved – seeing three generations of the Debono family lead the business forward. Over the years the company ventured into various areas including the selling and servicing of commercial vehicles and motorcycles. It also invested in an engineering company that is focused on delivering Storage & Racking Solutions and in a technology company that delivers Customer Experience Solutions. Adding to this, the company built up a strong and diverse property portfolio.

More recently, the company has turned its attention to the development of shared transportation solutions. In a short time, it has managed to launch Malta’s first Car Sharing operation and Malta’s first ever ride pooling provider.

At its core Debono has continues to demonstrate the entrepreneurial spirit that has always set it aside. A company that appreciates the power of human endeavour and the importance of always changing with the times – we call it being our disruption.