Leading local branding agency Blonde and Giant have announced the appointment of Shannon Weber as Head of Strategy. With over 25 years of experience across Africa and Europe, Shannon brings a wealth of strategic insight, and a process driven approach to strategic brand storytelling.
Shannon joined the company to help expand Blonde and Giant’s reach into the European start-up and venture capital ecosystems, where they support start-ups and VCs with branding, strategy, fundraising and investor narratives.
Shannon has helped brands in diverse industries ranging from Retail, to Fintech, Insurance, Telcos, and Medicine. As a highly experienced strategist, Shannon enables start-ups and scale-ups to fine tune their business plan, seek investor funding, and build powerful brand narratives based on a research driven understanding of their customer personas.
Commenting on the appointment, Beppe Coleiro, a co-founder of Blonde and Giant, says:
“We are so excited to add Shannon’s unique skill-set to our offering and we believe this is an important value-add to the many international start-ups that we work closely with. Today Blonde and Giant is largely focused on helping start-ups to create their business strategy, attract investors and build market-ready brands. Shannon’s deep knowledge of the start-up ecosystem is helping us to deepen our existing relationships with tech start-ups and VC funds in Europe and the US.”
Shannon is an energetic and driven person, who has a deep passion for building successful strategies, brands, and businesses from start-ups to scale-ups, to large corporations. She enjoys challenging projects and is meticulous in her outcomes and results.
“Pitching yourself or your business to anyone, whether a client, customer or investor, is about getting them to make the connection between what you do, why you do it, and why it should matter to them. Brand storytelling is about joining the dots in an artful and truthful way, and it’s the closest thing to magic that a brand can wield,” says Shannon.
Main Image:(Left to right) Head of Strategy - Shannon Weber, Co-founders - Mark Galea and Beppe Coleiro